1. Legal Framework
This Cookie Policy complies with:
- ePrivacy Directive 2002/58/EC, Article 5(3): prior consent required for storing or accessing information on terminal equipment, except for strictly necessary purposes
- GDPR Article 4(11): valid consent must be freely given, specific, informed, and unambiguous
- CJEU Planet49 ruling (C-673/17, October 2019): pre-checked boxes are invalid; active affirmative consent is required
- Polish Telecommunications Law (Prawo telekomunikacyjne) of 16 July 2004: implementation of the ePrivacy Directive, enforced by UODO
- EDPB Guidelines 05/2020 on consent and EDPB Guidelines 03/2022 on dark patterns
Note: Legislative proposals under consideration at EU level (including the Digital Omnibus package and the long-pending ePrivacy Regulation) may in future introduce standardised cookie banner formats and mandatory recognition of automated privacy signals. Until any such amendments enter into force, current rules under the ePrivacy Directive and GDPR fully apply. We do not treat pending proposals as if they were already in force.
2. What Are Cookies and Tracking Technologies
Under the ePrivacy Directive and EDPB guidelines, "cookies" encompasses any technology that stores or accesses information on a user's terminal equipment, including:
- HTTP cookies and Flash cookies
- LocalStorage and sessionStorage
- Device fingerprinting and pixel tags
- Mobile identifiers (IDFA, AAID)
- Any other tracking or storage technology operating on the same legal basis
3. Consent Requirements
3.1 Valid Consent Criteria
Per Article 4(11) GDPR and EDPB enforcement guidance, consent must be:
- Freely given: No cookie walls conditioning access to the Service on acceptance of non-essential cookies. Consent must not be a precondition for using the Service.
- Specific: Granular consent by purpose. Analytics and advertising must be consented to separately and independently.
- Informed: Clear information on purposes, duration, and third parties must be provided before consent is collected.
- Unambiguous: A clear affirmative action is required. Implied consent via scrolling, continued browsing, or inactivity is not valid.
3.2 Equal Prominence
Consistent with CNIL enforcement practice and EDPB Guidelines 03/2022 on dark patterns, our consent interface provides:
- "Accept All" and "Reject All" buttons with identical size, colour weight, and visual hierarchy — no asymmetry that makes rejection harder
- The same number of clicks to accept or to reject all non-essential cookies
- No pre-ticked boxes for any cookie category
- No manipulative design, misleading wording, or emotional nudging
4. Cookie Categories
🔒 Essential Cookies (Strictly Necessary) No Consent Required
Placed on the basis of the Article 5(3) ePrivacy Directive exception for cookies strictly necessary for the provision of a service explicitly requested by the user. These cannot be disabled without impairing the functionality of the Service.
- Session management and authentication
- Security, fraud prevention, and bot detection
- Load balancing and network routing
- User interface customization essential to service delivery (e.g., accessibility preferences)
Legal basis: Article 5(3) ePrivacy Directive — strictly necessary exception. No consent banner is shown for these cookies.
📊 Analytics Cookies
Used to measure and understand how visitors interact with our website. No data collected under this category is used for advertising profiling.
- Google Analytics 4 — IP anonymization enabled; data retention set to 14 months
- First-party analytics in privacy-focused configuration
- Performance monitoring and error tracking
National requirements vary: Germany requires consent for all analytics cookies without exception. Our default approach requires consent in all jurisdictions. Legal basis where consent given: Article 6(1)(a) GDPR.
📢 Marketing & Advertising Cookies
Used to deliver relevant advertising, track ad performance, and build behavioural profiles across sessions and sites.
- Behavioural advertising and retargeting
- Social media pixels (Facebook, LinkedIn)
- Cross-site ad performance measurement
Targeting based on special categories of data (racial or ethnic origin, health, political opinions, etc.) is prohibited under Article 26 DSA and Article 9 GDPR. Legal basis where consent given: Article 6(1)(a) GDPR.
⚙️ Functional & Preference Cookies
Enable enhanced functionality and personalization that is useful but not strictly necessary for the Service to operate.
- Language and regional format preferences
- Theme settings (dark / light mode)
- Non-essential user interface customizations
Legal basis where consent given: Article 6(1)(a) GDPR.
5. Consent Management
5.1 Consent Records
Under the Article 7(1) GDPR accountability requirement, we maintain consent logs including:
- Timestamp and date of consent action
- Categories accepted or rejected
- Version of the consent banner displayed at time of consent
- Anonymized or pseudonymized user identifier
Consent records are retained for 3 years from the date of consent, to demonstrate compliance with Article 7(1) GDPR.
5.2 Withdrawal of Consent
Withdrawal must be as easy as giving consent (Article 7(3) GDPR):
- Preference centre accessible via the "Cookie Settings" link in our website footer — available on every page
- Withdrawal takes effect immediately; no cookies continue to operate after a valid withdrawal
- No detriment to the user — the Service remains functional for all essential features after withdrawal
6. Third-Party Processors
| Processor | Purpose | Data Location | Safeguards |
|---|---|---|---|
| Google Analytics 4 | Website analytics | EU / US (DPF + SCCs) | IP anonymization, 14-month retention limit, DPA |
| Cloudflare | CDN, security, DDoS protection | Global (EU SCCs) | DPA, EU Standard Contractual Clauses |
| Stripe | Payment processing | EU / US (DPF + SCCs) | PCI-DSS Level 1, DPA |
Note: The EU–US Data Privacy Framework (DPF) adequacy decision was upheld by the EU General Court on 3 September 2025 (Case T-553/23). An appeal is pending before the CJEU since 31 October 2025. The adequacy decision remains fully operative during appeal. Standard Contractual Clauses (Commission Decision 2021/914) are maintained as a parallel safeguard for all US transfers.
7. Automated Privacy Signals
We respect the Global Privacy Control (GPC) browser signal as an expression of the user's opt-out preference for non-essential cookies, where technically feasible. We also respect Do Not Track (DNT) signals on a best-efforts basis.
Note: Mandatory recognition of automated privacy signals is not currently required under EU law. Our respect for GPC and DNT signals reflects a voluntary compliance position adopted in advance of any future legislative requirement. We do not represent this as a legal obligation until it becomes one.
8. Cookie Duration
- Session cookies: Deleted automatically when the browser is closed; no persistent identifier is stored
- Persistent cookies: Maximum duration of 12 months, in line with EDPB recommendations; strictly necessary security cookies may persist longer where technically required
- Consent renewal: Users are re-prompted after 6 months, or earlier where the purposes or processors have changed materially
9. Your Rights
Under GDPR and Polish law, in relation to personal data processed through cookies you have the right to:
- Access your data (Article 15 GDPR)
- Withdraw consent at any time (Article 7(3) GDPR) — via the Cookie Settings link in the footer
- Object to processing based on legitimate interests (Article 21 GDPR)
- Request erasure of your data (Article 17 GDPR)
- Lodge a complaint with UODO (uodo.gov.pl) or your national supervisory authority
For all data subject requests, contact us at legal@cardiac-purr.com. We will respond within 30 days.
10. Updates and Contact
We update this Cookie Policy to reflect changes in our use of cookies, applicable law, and regulatory enforcement guidance. The "Last Updated" date at the top of this page indicates the date of the most recent revision. We do not treat pending EU legislative proposals as if they are already in force.
| Data Protection Officer | 2info sp. z o.o. trading as Cardiac Purr |
| legal@cardiac-purr.com | |
| Address | Grunwaldzka 10/1, 31-526 Kraków, Poland |
| Website | cardiac-purr.com |
| Polish Supervisory Authority | UODO — Urząd Ochrony Danych Osobowych |
| Address | ul. Stawki 2, 00-193 Warszawa, Poland |
| Website | uodo.gov.pl |